Facebook Feed Post Specifications 2025

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Complete guide to Facebook feed post dimensions and image specifications for 2025. Create engaging posts with the perfect size and format for maximum reach.

Quick Specs

Dimensions
1080 × 1350px
Portrait (4:5)
Aspect Ratio
4:5
Recommended
Max File Size
30MB
Maximum file size for photos
Formats
JPG, JPEG, PNG +2
Supported formats

Dimensions & Resolution

Portrait (4:5)Recommended
1080 × 1350px

Takes up more screen space on mobile (98% of users)

Square (1:1)Recommended
1080 × 1080px

Classic format, works well across all devices

Landscape (1.91:1)
1200 × 630px

Best for link previews and desktop viewing

Important Notes

Facebook feed posts support aspect ratios from 9:16 to 16:9. With 98% of users accessing Facebook via mobile, vertical formats (4:5) dominate the experience by taking up more screen space and grabbing attention faster. Images display at max 470px width in feeds and 504px on Pages.

Optimization Tips

  • Use 4:5 ratio for maximum mobile screen coverage (98% of users)
  • Keep file sizes under 1MB for optimal loading speed
  • Text on images should not exceed 20% for better distribution
  • Minimum 600×600px, recommended 1080px width or higher
  • JPEG for photos, PNG for graphics with text or transparency
  • Square or vertical formats perform better than landscape on mobile
  • Carousel posts: Use consistent 1:1 ratio for all frames

text Overlay

Max Percentage:20

Images with more than 20% text may have reduced distribution

compression

Quality:Facebook applies compression to all uploads
Recommendation:Pre-compress to JPEG quality 85-95

captions

Max Length:63206
Hashtag Limit:30

caption Recommendations

Optimal Length:40

First 40 characters are most important

link Preview

Width:1200
Height:628
Aspect Ratio:1.91:1

Optimal size for link preview images

carousel Specs

Recommended Size:1080×1080
Aspect Ratio:1:1

Keep all carousel frames consistent

display Widths

Feed Max:470
Page Max:504

Maximum display widths in pixels

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Frequently Asked Questions

What's the best image size for Facebook posts?

1080×1350 pixels (4:5 ratio) is optimal for mobile viewing, which accounts for the majority of Facebook users. This size takes up more screen space and typically gets better engagement.

Can I upload higher resolution images to Facebook?

Yes, you can upload images up to 2048×2048 pixels, but Facebook will compress and resize them. It's best to optimize images yourself before uploading.

What happens to horizontal images on Facebook?

Horizontal images (1.91:1) work well for link previews and desktop viewing but appear smaller on mobile feeds compared to square or portrait images.

Does Facebook support animated images?

Yes, Facebook supports animated GIFs up to 8MB in size. They will play automatically in the feed without sound.

Recent Updates

2025-01-01

Facebook supports 9:16 to 16:9 aspect ratios, with mobile-optimized 4:5 format dominating engagement

Related Specifications

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Last updated: September 28, 2025