Buffer vs. Hootsuite vs. PostFast: Which is Better in 2025?

Which social-media scheduler suits creators, teams & agencies best?

TL;DR – Buffer wins on simplicity and freemium pricing, Hootsuite packs the deepest enterprise toolkit, while PostFast blends multi-platform publishing, white-label workspaces and full Instagram Reels automation at a creator-friendly price. Use the table of contents to jump to any section.

Table of Contents

1. Supported Platforms & Publishing
2. Pricing & Value
3. Scheduling & Content Management
4. Team Collaboration & Branding
5. Analytics & Engagement
6. Verdict: When to Choose PostFast

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Supported Platforms & Publishing

Key Takeaways

• PostFast covers every major network Buffer does—but uniquely auto-publishes Instagram Reels, Carousels and Stories without a Facebook Page (huge time-saver for influencers).
• Hootsuite lacks Bluesky & Mastodon scheduling but adds WhatsApp Business and built-in social listening.
• Buffer is usually first to support new consumer networks, making it a safe choice for trend-watchers.

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Pricing & Value

Effective Cost‐per‐Account: PostFast’s Pro works out to €0.66 per social account, undercutting both rivals at scale.

Hootsuite’s Standard plan covers up to 5 social accounts; anything above that requires the Advanced plan, which removes the account cap but is priced per user.

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Scheduling & Content Management

• Buffer keeps things clean with a drag-and-drop queue and AI-assisted “Ideas” board—perfect for solo creators.
• Hootsuite layers on bulk-upload (CSV) for 350 posts at once, AutoSchedule, Canva templates and asset libraries—great, but it comes with a learning curve.
• PostFast sits in the middle: lightning-fast composer, multi-image carousels, and a colour-coded calendar that shows historic posts alongside future slots.

Nice-to-have extras

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Team Collaboration & Branding

PostFast’s built-in white-label option lets agencies resell under their own brand without extra fees—a rare perk at under €80/month.

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Analytics & Engagement

Fast Insight: If you need real-time sentiment or benchmark reports across 20 competitors, Hootsuite wins. If you mainly track likes, clicks and follower growth, Buffer or PostFast will cover it without the price premium.

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Verdict: When to Choose PostFast

Choose PostFast if you:

1. Need auto-publishing of Instagram Reels, Stories or Carousels without extra apps.
2. Manage multiple brands and want workspace-level white-labeling.
3. Prefer simple, fast UI but still need an API and team approvals.
4. Want agency-scale quotas at sub-€100 pricing.

Stick with Buffer if you’re a solo creator who values a forever-free tier and minimal learning curve.
Opt for Hootsuite if you’re an enterprise team that needs deep social listening, advanced analytics and tight ad/CRM integrations.

Ready to save 10+ hours a week? → Sign up for PostFast’s free trial.