Later vs Buffer: 2025 Feature and Pricing Comparison
Complete 2025 comparison of Later and Buffer with up-to-date monthly pricing, features, and cost-per-account math for creators, brands, and agencies.
Later built its reputation on a highly visual calendar while Buffer is a first of the “pay only for what you use.” Both tools are solid, yet a third platform, PostFast has been rolling out features and building momentum and quietly undercuts them on price. Below is a detailed comparison so you can decide which one deserves a spot in your tech stack.
Table of Contents
- Supported Platforms & Publishing
- Scheduling & Content Management
- Team Collaboration & Branding
- Analytics & Engagement
- Pricing & Value
- Verdict: When to Choose PostFast
Supported Platforms & Publishing
| Tool | Core Networks July 2025 | Notable Gaps / Road map |
|---|---|---|
| Later | Instagram · Facebook · TikTok · Pinterest · LinkedIn · X · YouTube · Threads | No Google Business Profile or Bluesky |
| Buffer | Facebook · Instagram · TikTok · LinkedIn · Threads · Bluesky · Pinterest · YouTube Shorts · Google Business · Mastodon · X | No native Snapchat |
| PostFast | Instagram · TikTok · Facebook · LinkedIn · X · YouTube Shorts · Bluesky | Google Business Profile lands Q4-2025 |
Takeaway: Buffer currently leads on total integrations, but PostFast’s road-map is closing the gap quickly. Later still lacks GMB and Bluesky support.
Scheduling & Content Management
| Feature | Later | Buffer | PostFast |
|---|---|---|---|
| Post limit entry tier | 60 per profile | 2,000 per channel | 60 total |
| Media types | Single, carousel, short-form video | Single, carousel, stories, short-form video | Single, carousel, multi-clip video |
| Bulk CSV import | Growth+ | Essentials+ | Starter+ |
| Threads scheduling | Included | Included | Road map Q4 |
| API access | Scale only | Team+ | All tiers |
Later shines for Pinterest & IG Reels previews, Buffer for its generous queue length, and PostFast bundles CSV, REST API, and bulk video uploads on every paid plan.
Team Collaboration & Branding
| Collaboration Need | Later | Buffer | PostFast |
|---|---|---|---|
| Included users (entry tier) | 1 | 1 | 1 |
| Approvals | Growth+ | Team plan | All plans |
| White-label branding | ❌ | Agency plan add-on | Included on Pro |
Buffer’s per-channel model becomes expensive once you add extra team members, while PostFast keeps user counts high without extra fees, as well as 15 users per workspace (client), which is more than enough even for enterpise clients.
Analytics & Engagement
Later - offers platform analytics for up to 3, 12, or 24 months by tier and unlocks a unified social inbox on Growth.
Buffer - gives 30-day analytics in Essentials and advanced dashboards in Team.
PostFast - has Instagram & Facebook analytics live plus others in progress for Q3/4.
Pricing & Value
Monthly Plans
| Plan Tier | Later (USD) | Buffer (USD) | PostFast (EUR)* |
|---|---|---|---|
| Entry | $25 Starter | $6 per channel (Essentials) | €9 Starter |
| Mid | $50 Growth | $12 per channel (Team) | €19 Creator |
| Agency | $110 Scale | $120 for 10 channels (Agency) | €79 Pro |
*€1 ≈ $1.09 in July 2025.
Cost-per-Account Reality Check
| # Social Accounts | Later | Buffer Essentials | PostFast |
|---|---|---|---|
| 4 | $15 / mo | $24 / mo | €9 / mo |
| 12 | $40 / mo | $72 / mo | €19 / mo |
| 120 | $220 / mo† | $720 / mo | €79 / mo |
†Scale plan ($110) plus eight extra Social Sets at $15 each, on top of the 4 users, you'd need to pay 5$ for each user too
Effective cost-per-account: PostFast Pro works out to about €0.66 per profile, far below either rival at scale, and the workspace (client) users are way above all.
Verdict: When to Choose PostFast
Choose PostFast if you want predictable flat-rate pricing, built-in white-label, generous user counts, and a fast-moving roadmap that adds platforms within a quarter of release.
Pick Buffer when you only manage a handful of channels and value pay-as-you-grow flexibility plus Bluesky and Mastodon support today.
Go with Later if you are heavily Pinterest-first or need link-in-bio and visual calendar workflows more than deep analytics right now.
Need to test PostFast before switching? The 7-day free trial lets you schedule a post in minutes after registration. You can cancel if anytime, without any questions asked and no fee.
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