Planable vs Later vs PostFast: Which Is Better?

Choosing a social media scheduling tool should not feel like a research project. But when platforms get acquired, rebrand, and change their pricing overnight, it gets confusing fast.

Here is the short version: Planable was acquired by Bending Spoons and now redirects to Loomly. Later is still independent but has shifted toward influencer marketing. PostFast is built for creators, brands, and agencies who want straightforward scheduling across 10 platforms at a price that makes sense.

This guide compares all three so you know exactly what you are signing up for.

What You'll Learn

• What happened to Planable and what Loomly offers in its place
• How Later's pricing and feature set compare for scheduling
• Where PostFast fits in the landscape for multi-platform publishing
• Which tool gives you the most value at each price point

Quick Comparison

What Happened to Planable?

Planable was acquired by Bending Spoons, an Italian software company known for acquiring and consolidating tools. Following the acquisition, Planable now redirects to Loomly. If you were a Planable user, your workflow has changed — Loomly has a different interface, different pricing, and a different feature set.

This is worth noting because if you are researching Planable, you are actually evaluating Loomly. The pricing and features listed in this article reflect what Loomly offers today.

Pricing Breakdown

Loomly Pricing (Formerly Planable)

• Free — 3 social accounts, 1 user
• Starter — $65/mo (12 social accounts, 3 users)
• Beyond — $332/mo (60 social accounts, unlimited users)

Loomly's free plan is functional but limited. The jump from free to $65/mo is steep, and the next tier at $332/mo is a big leap for mid-size teams. There is no mid-range option between 12 and 60 accounts.

Later Pricing

• Starter — $25/mo (1 social set, 1 user)
• Growth — $45/mo (3 social sets, 3 users)
• Advanced — $80/mo (6 social sets, 6 users)

Later started as an Instagram scheduling tool and has expanded into influencer marketing and link-in-bio features. Their "social set" model bundles one profile per platform, which works well for single-brand creators but gets expensive for agencies managing multiple clients.

PostFast Pricing

• Starter — €12/mo (4 accounts, 1 user)
• Creator — €29/mo (12 accounts, 2 users)
• Pro — €99/mo (120 accounts, 10 users)
• Enterprise — €239/mo (500 accounts, unlimited users)

PostFast includes approval workflows on every plan. White-label is available starting at Pro. The 7-day free trial gives you access to the full feature set.

The Pricing Math

Managing 12 social accounts with 3 team members:

PostFast costs less than half of either alternative for a comparable setup. The savings become dramatic at scale.

At 50 accounts with 5 users:

Later simply does not scale to 50 accounts. Loomly charges $332/mo for 60 accounts. PostFast gives you 120 accounts for €99/mo.

Feature Comparison

Platform Support

PostFast supports 10 platforms: Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, Threads, Pinterest, Bluesky, and Telegram. Later supports 7 platforms with a focus on visual-first networks like Instagram, TikTok, and Pinterest. Loomly supports 9 platforms including Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business, and Snapchat.

PostFast is the only one of the three that supports Bluesky and Telegram natively.

Approval Workflows

This is a key differentiator. PostFast includes approval workflows on all plans, including Starter at €12/mo. Later only adds approval workflows on the Growth plan ($45/mo) and above. Loomly includes them on Starter ($65/mo) and above.

If you work with clients or need team sign-off before publishing, PostFast removes the paywall from this feature entirely.

Content Calendar

All three tools offer visual content calendars. Loomly puts strong emphasis on its calendar view with content suggestions and optimization tips. Later focuses on visual grid planning, especially useful for Instagram. PostFast provides a clean calendar view across all 10 supported platforms.

Analytics

Later has invested heavily in influencer analytics and Instagram insights. Loomly provides post-level performance metrics and audience analytics. PostFast offers engagement tracking and performance data across all connected platforms.

White-Label

Neither Loomly nor Later offers white-label capabilities. PostFast includes white-label on the Pro plan at €99/mo, making it a strong option for agencies that want to present a branded experience to their clients.

Who Should Use What

Choose Loomly (Formerly Planable) If:

• You want a free plan to test basic scheduling
• Content calendar and post suggestions are important to your workflow
• You need up to 12 accounts and 3 users on a single mid-range plan
• You do not need white-label or support for Bluesky and Telegram

Choose Later If:

• You are an Instagram-first creator or influencer
• You need link-in-bio and visual grid planning
• You manage a single brand across a few platforms
• Influencer marketing tools and analytics are a priority

Choose PostFast If:

• You manage multiple accounts and want the best price per account
• You need approval workflows without paying $45/mo or more
• You publish across 10 platforms including TikTok, Threads, Bluesky, and Telegram
• You are an agency that needs white-label at a reasonable cost
• You want a tool that scales from 4 accounts to 500 without massive price jumps

FAQ

Is Planable still available?

No. Planable was acquired by Bending Spoons and now redirects to Loomly. If you visit the Planable website, you will be taken to Loomly instead. Existing Planable users have been migrated to the Loomly platform.

Is Later good for agencies?

Later works well for single-brand management, especially if Instagram is your primary platform. However, its social set model and pricing cap at 6 sets make it difficult to scale for agencies managing many clients. There are no white-label options.

Does PostFast support Instagram Reels and TikTok videos?

Yes. PostFast supports scheduling and publishing video content to Instagram (including Reels), TikTok, YouTube, and other video-capable platforms from a single dashboard.

Which tool has the best free plan?

Loomly offers a free plan with 3 social accounts and 1 user. Buffer also has a well-known free tier. PostFast does not have a permanent free plan but offers a 7-day free trial with full access to all features, so you can test everything before committing.

Can I migrate from Later or Loomly to PostFast?

Yes. Since PostFast supports all major social platforms, you can connect your existing accounts and start scheduling right away. The 7-day free trial lets you test the workflow before making a full switch.

Check a head-to-head comparison of PostFast vs Later or PostFast vs Loomly

Start Scheduling Across All Your Platforms

If you are managing multiple accounts across multiple platforms, you need a tool that scales without breaking the budget. PostFast gives you 10 platforms, approval workflows on every plan, and white-label for agencies — starting at €12/mo.

PostFast helps creators, brands, and agencies schedule and publish content across 10 social media platforms from one dashboard. Start your free trial or explore the pricing.