Buffer vs PostFast: Social Media Scheduler Comparison

Choosing the right scheduler can save you multiple hours each week and keep your content strategy on track. It could also burn through your profits or help you increase them. Buffer and PostFast both let you plan and automate posts across key platforms, but they take different approaches to features, collaboration, and pricing. This comparison highlights where PostFast pulls ahead for agencies, social media managers, and creators.

Table of Contents

1. Supported Platforms & Publishing
2. Scheduling & Content Management
3. Team Collaboration & Branding
4. Analytics & Engagement
5. Pricing & Value
6. Verdict: When to Choose PostFast

Supported Platforms & Publishing

Facebook

• Buffer: Pages & Groups
• PostFast: Pages (Stories soon!)

Instagram

• Buffer: Feed, Stories, Reels
• PostFast: Feed, Stories, Reels

Twitter (X)

• Buffer: Direct publishing & Drafts
• PostFast: Direct publishing, Drafts & Communities Scheduling

LinkedIn

• Buffer: Company Pages & Profiles
• PostFast: Pages & Profiles

TikTok

• Buffer: Native scheduling
• PostFast: Native scheduling (Videos & Carousels)

YouTube

• Buffer: Third‑party integration required (Shorts only)
• PostFast: Direct upload for both standard videos and Shorts

Pinterest

• Buffer: Supported
• PostFast: Planned

Google Business Profile

• Buffer: Supported
• PostFast: Not yet available

Other Networks

• Buffer: Threads, Mastodon, Bluesky, and more
• PostFast: Bluesky now; additional platforms on the roadmap

Note: PostFast already supports direct posting to YouTube as both standard videos and Shorts, avoiding extra steps.

Scheduling & Content Management

• Bulk Scheduling: Create and schedule multiple posts at once in both tools.
• Calendar View: Both offer a visual calendar. PostFast’s view can be filtered by workspace for client‑level planning.
• Templates & Drafts: PostFast lets you save custom templates and reuse past posts for rapid scheduling.

Team Collaboration & Branding

Teams vs Workspaces

• Buffer: Unlimited team members on Team plans, charged per channel (expensive).
• PostFast: Organize client accounts into workspaces and invite users with specific roles.

Permissions & Approvals

• Both: Approval workflows to review and approve posts before publishing.
• PostFast: Built‑in comment threads on each post for feedback, at no extra cost.

Branding

• Buffer: Platform appears under Buffer branding.
• PostFast: Basic White‑label option lets agencies apply their own logo for each workspace individually.

Analytics & Engagement

Analytics

• Buffer: Advanced insights on engagement, posting times, and audience growth (paid tiers).
• PostFast: Simple cross‑platform metrics and dedicated Instagram analytics; deeper reporting rolling out.

Social Inbox

• Buffer: Built‑in Engage tool to manage comments and messages from one dashboard.
• PostFast: Focused on scheduling; engagement tools planned for future releases.

Extras

• Buffer: AI copy assistant, Canva and Drive integrations, free link‑in‑bio micro‑site.
• PostFast: Public REST API for integrations; keeps interface uncluttered for speed; free n8n workflow for API integration.

Pricing & Value

Free Plan

• Buffer: Up to 3 channels, 10 posts per channel.
• PostFast: No free tier; 7-day trial on all plans.
• Cost example (3 channels): Buffer = $0; PostFast = €12 (Starter plan).

Entry-Level

• Buffer Essentials: $6 per channel/month (unlimited posts, basic analytics).
• PostFast Starter: €9 per month for up to 4 channels.
• 4 channels cost: Buffer = $24 per month; PostFast = €12 per month.

Mid-Tier

• Buffer Team: $12 per channel/month (team collaboration, advanced analytics).
• PostFast Creator: €19 per month for up to 12 channels and 5 users.
• 12 channels cost: Buffer = $144 per month; PostFast = €29 per month.

Agency-Level

• Buffer Agency: $120/month for 10 channels, plus $12 per extra channel.
• PostFast Pro: €79 per month for up to 120 channels, 15 users per workspace, plus white-label branding.
• 120 channels cost: Buffer = $1,440 per month; PostFast = €99 per month.

Billing & Trials

• Buffer: Free plan; 14-day trial on paid plans; annual billing saves ~17%.
• PostFast: 7-day free trial; flat monthly billing with clear tiers.
• Annual billing example (12 channels): Buffer = $120 per month; PostFast = €29 per month.

Verdict: When to Choose PostFast

• Agencies & Multi-brand Teams: Flat-rate pricing for up to 120 channels, workspaces for each client, and white‑label branding make PostFast the cost‑effective choice for agency workflows.
• High‑Volume Users: Managing more than 5–6 profiles is more economical on PostFast’s Creator and Pro plans.
• YouTube‑Focused Creators: Direct video and Shorts uploads on PostFast improve your YouTube workflow.

Buffer remains a solid choice for users seeking a free plan or niche integrations like Pinterest and Google Business Profile. For agencies and power users prioritizing cost predictability and branding, PostFast offers clear advantages.

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