Buffer vs Loomly vs PostFast: Pricing and Features Compared

Social media schedulers keep multiplying, but the real question stays the same: which one gives you the features you need at a price that makes sense? Buffer, Loomly, and PostFast each take a different approach to scheduling, collaboration, and pricing.

Buffer is the familiar pick for simple publishing. Loomly, now part of Bending Spoons after acquiring Planable, focuses on team collaboration and approval workflows. PostFast targets creators and agencies who want scale without the per-seat math.

Here is how they stack up.

What You'll Learn

• How pricing scales across Buffer, Loomly, and PostFast as you add accounts and users
• Where each tool excels in features like approval workflows, content suggestions, and API access
• Which platforms each scheduler supports
• The real monthly cost for managing 10, 20, or 50 social accounts
• Which tool fits your specific use case: solo creator, growing team, or agency

Quick Overview

Buffer keeps things straightforward. A free tier covers 3 channels with 10 scheduled posts each, and paid plans scale at $5 or $10 per channel per month. The interface is clean, the learning curve is minimal, and it covers 11 platforms.

Check detailed comparison of PostFast vs Buffer.

Loomly positions itself as a collaboration-first tool. Its visual calendar, built-in content suggestions, and approval workflows make it popular with marketing teams. After Bending Spoons acquired both Loomly and Planable, the platform has consolidated its focus on team content management. Pricing starts at $65 per month for its Starter plan.

PostFast is the flat-rate alternative. Plans start at EUR 12 per month for 4 accounts and top out at EUR 99 per month for 120 accounts on the Pro plan. Every plan includes API access, video transcoding, and CSV bulk import. No per-seat charges, no per-channel math.

Feature Comparison

Platform Support

PostFast is the only tool here with Telegram and Bluesky support. Loomly uniquely covers Snapchat. Buffer stands alone with Mastodon support. All three cover the core platforms most teams need.

Pricing Breakdown

Loomly uses flat monthly plans with user limits. Buffer charges per channel. PostFast uses flat plans with account limits and no user caps on Pro.

Annual billing note: Loomly's Starter drops to $49 per month and Beyond drops to $249 per month with annual billing. Buffer and PostFast pricing shown is monthly.

At small scale, Buffer and Loomly both offer free tiers. But the pricing trajectories diverge fast. Once you hit 12 accounts, PostFast at EUR 29 per month is significantly cheaper than both Buffer at $120 per month and Loomly Starter at $65 per month.

For agencies managing 20 or more accounts, PostFast's Pro plan at EUR 99 per month covers up to 120 accounts. The same on Buffer would cost $200 to $600 per month. Loomly Beyond at $332 per month covers 60 accounts with unlimited users, strong for large teams but still three times the cost of PostFast.

Approval Workflows and Team Collaboration

This is where Loomly stands out. Its approval workflow system lets you define review chains, require sign-off before posts go live, and track who approved what. For marketing teams with compliance requirements or agencies that need client approval, this is a genuine productivity feature.

Loomly also provides content suggestions based on trending topics, RSS feeds, and date-based events. The post mockup feature shows exactly how content will appear on each platform before publishing.

Buffer offers approval workflows on its Team plan at $10 per channel per month. The system is simpler than Loomly's but functional for small teams that need a basic review step.

PostFast does not include built-in approval workflows. It prioritizes fast publishing and scale over multi-step review processes. For solo creators and teams where one or two people handle social media, the lack of approval gates actually speeds things up.

Content Creation and Publishing

Buffer's publishing flow is minimal and fast. Write, pick channels, schedule, move on. The AI Assistant helps with copy generation and repurposing.

Loomly adds more structure. The content calendar uses drag-and-drop. Post ideas are generated automatically. Live previews show how your post will render on each network. Hashtag suggestions and UTM parameter management are built in.

PostFast focuses on efficiency at scale. Video transcoding automatically formats video for each platform's specifications. CSV bulk import lets you schedule dozens of posts from a spreadsheet. API access on every plan means developers and agencies can integrate PostFast into custom workflows or automation tools.

Analytics

All three provide post-level analytics covering engagement, reach, and clicks. Buffer's reports are clean and minimal. Loomly adds UTM tracking for campaign-level measurement. PostFast offers standard analytics plus API access for pulling data into external dashboards.

Who Should Use What

Choose Buffer if:

• You need a free tier for 3 or fewer channels
• Simplicity and fast onboarding matter more than advanced features
• You publish to Mastodon or Google Business
• You prefer pay-per-channel pricing at small scale

Choose Loomly if:

• Your team needs formal approval workflows before content goes live
• Content suggestions and post mockups improve your workflow
• You have 3 or more team members collaborating on social content
• You are willing to pay more for structured team collaboration features
• You need Snapchat support

Choose PostFast if:

• You manage more than 10 social accounts and want predictable flat-rate pricing
• API access is important for automation or custom integrations
• You publish to Telegram or Bluesky
• Video content is a big part of your strategy and you want automatic transcoding
• You are an agency that needs white-label capabilities
• You want to keep costs low as you scale accounts

Frequently Asked Questions

Is Loomly worth the price over Buffer and PostFast?

Loomly's value comes from team collaboration. If you have 3 or more people who need approval workflows and content suggestions, Loomly justifies its price. Solo creators or small teams that skip formal approvals get the same publishing results from Buffer or PostFast for less.

What happened with Loomly and Planable?

Bending Spoons acquired both Loomly and Planable. Planable's collaboration and approval features have been folded into Loomly's platform. If you were a Planable user, Loomly is now the combined product.

Can PostFast handle team collaboration without approval workflows?

PostFast supports multiple users on its plans and provides a shared content calendar. Teams can collaborate on scheduling and publishing without formal approval gates. For teams that operate on trust rather than process, this works well. If you specifically need sign-off workflows, Loomly is the better fit.

Which tool is best for agencies managing client accounts?

PostFast's Pro plan at EUR 99 per month covers up to 120 accounts with white-label, making it the most cost-effective for agencies. Loomly's Beyond plan handles 60 accounts with unlimited users at $332 per month, strong if you need approval workflows. Buffer's per-channel pricing becomes expensive for agencies managing many accounts.

Do any of these tools offer API access for custom integrations?

PostFast includes API access on every plan, from Starter to Pro. Neither Buffer nor Loomly offer public API access for scheduling. If you need to build custom publishing workflows, connect to a CMS, or automate content creation through an API, PostFast is the only option among these three.

Check our detailed comparison of PostFast vs Loomly

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