Buffer vs Loomly vs PostFast: 2026 Pricing and Features

Buffer vs Loomly vs PostFast: Pricing and Features Compared

Social media schedulers keep multiplying, but the real question stays the same: which one gives you the features you need at a price that makes sense? Buffer, Loomly, and PostFast each take a different approach to scheduling, collaboration, and pricing.

Buffer is the familiar pick for simple publishing. Loomly, owned by Bending Spoons, focuses on team collaboration and approval workflows. PostFast targets creators and agencies who want scale without the per-seat math.

Here is how they stack up.

What You'll Learn

• How pricing scales across Buffer, Loomly, and PostFast as you add accounts and users
• Where each tool excels in features like approval workflows, content suggestions, and API access
• Which platforms each scheduler supports
• The real monthly cost for managing 10, 20, or 50 social accounts
• Which tool fits your specific use case: solo creator, growing team, or agency

Quick Overview

Buffer keeps things straightforward. A free tier covers 3 channels with 10 scheduled posts each, and paid plans cost $6 or $12 per channel per month ($5 or $10 billed yearly), with lower rates above 10 channels. The interface is clean, the learning curve is minimal, and it covers 12 networks.

Check detailed comparison of PostFast vs Buffer.

Loomly positions itself as a collaboration-first tool. Its visual calendar, built-in content suggestions, and approval workflows make it popular with marketing teams. Pricing starts at $65 per month for its Starter plan ($49 billed yearly).

PostFast is the flat-rate alternative. Plans start at EUR 12 per month for 4 accounts, with a Growth plan at EUR 49 per month for 30 accounts, Pro at EUR 99 per month for 120 accounts, and Enterprise at EUR 239 for 500. Every plan includes API access, approval workflows, and CSV bulk import. No per-seat charges, no per-channel math.

Feature Comparison

Platform Support

PostFast is the only tool here with Telegram support. Loomly is the only one with Snapchat, through push reminders you publish from your phone, and it does not publish to X. Buffer stands alone with Mastodon and Substack. Apart from X on Loomly, all three cover the core platforms most teams need, plus Bluesky and Google Business Profile.

Pricing Breakdown

Loomly uses flat monthly plans with account and user limits. Buffer charges per channel. PostFast uses flat plans with account limits and a user cap per workspace (15 on Pro).

All prices are monthly billing. Buffer rows with more than one user use the Team plan, because Essentials includes one user. Yearly billing lowers all three: Loomly Starter to $49 per month and Beyond to $249, Buffer by about two months, and PostFast by two months.

At small scale, Buffer's free tier wins: Loomly's pricing page has no free plan, only a free trial. The pricing trajectories diverge fast. Once you hit 12 accounts, PostFast at EUR 29 per month is significantly cheaper than both Buffer at $68 to $128 per month and Loomly Starter at $65 per month.

For teams needing 13 to 30 accounts, PostFast's Growth plan at EUR 49 per month is the sweet spot. For agencies managing 50 or more accounts, PostFast's Pro plan at EUR 99 per month covers up to 120 accounts. The same on Buffer would cost $195 to $395 per month, depending on the plan and channel count. Loomly Beyond at $332 per month covers 60 accounts with unlimited users, strong for large teams, though PostFast Pro covers twice the accounts for EUR 99.

Approval Workflows and Team Collaboration

This is where Loomly stands out. Its approval workflows and roles, included from the Starter plan, let you require sign-off before posts go live. For marketing teams with compliance requirements or agencies that need client approval, this is a genuine productivity feature.

Loomly also has an Ideas board for capturing post ideas before they are scheduled, and a post preview shows how content will appear on each platform before publishing.

Buffer offers approval workflows on its Team plan ($12 per channel per month, or $10 billed yearly). The system is simpler than Loomly's but functional for small teams that need a basic review step.

PostFast includes approval workflows on every plan, including Starter and the trial. A post only publishes once someone approves it, and Admin, Editor and Client roles decide who creates and who approves. Starter has one user, so a separate reviewer starts at Creator (5 users).

Content Creation and Publishing

Buffer's publishing flow is minimal and fast. Write, pick channels, schedule, move on. The AI Assistant helps with copy generation and repurposing.

Loomly adds more structure. The content calendar supports drag and drop, the Ideas board holds post ideas, post previews show how your post will render on each network, and a hashtag manager and UTM builder are built in.

PostFast focuses on efficiency at scale. Each video is processed before publishing, CSV bulk import schedules up to 200 posts from one spreadsheet, and API access on every plan means developers and agencies can integrate PostFast into custom workflows or automation tools.

Analytics

All three provide post-level analytics. Buffer's reports are clean and minimal, with unlimited history on paid plans. Loomly adds UTM tracking for campaign-level measurement. PostFast covers post analytics on seven platforms, in full from the Creator plan, plus API access for pulling data into external dashboards.

Who Should Use What

Choose Buffer if:

• You need a free tier for 3 or fewer channels
• Simplicity and fast onboarding matter more than advanced features
• You publish to Mastodon or Substack
• You prefer pay-per-channel pricing at small scale

Choose Loomly if:

• Your team needs formal approval workflows before content goes live
• Content suggestions and post mockups improve your workflow
• You have 3 or more team members collaborating on social content
• You are willing to pay more for structured team collaboration features
• You plan Snapchat content alongside your other channels

Choose PostFast if:

• You manage more than 10 social accounts and want predictable flat-rate pricing
• API access is important for automation or custom integrations
• You publish to Telegram
• Video is a big part of your strategy, including full-length YouTube videos
• You are an agency that needs white-label client reports
• You want to keep costs low as you scale accounts

Frequently Asked Questions

Is Loomly worth the price over Buffer and PostFast?

Loomly's value comes from team collaboration. If you have 3 or more people who need approval workflows and content suggestions, Loomly justifies its price. Solo creators or small teams that skip formal approvals get the same publishing results from Buffer or PostFast for less.

What happened with Loomly and Planable?

Nothing that joins them. Bending Spoons owns Loomly. Planable is a separate product: SE Ranking acquired it in August 2025, and it still runs at planable.io with its own plans. An earlier version of this article said the two had merged under Bending Spoons; that was wrong.

Does PostFast have approval workflows?

Yes, on every plan, including Starter and the trial. A post only publishes once someone approves it, and Admin, Editor and Client roles control who creates and who approves. Starter has one user, so a separate reviewer starts at Creator (5 users). Teams that skip formal sign-off can still work in one shared workspace and publish directly.

Which tool is best for agencies managing client accounts?

PostFast's Pro plan at EUR 99 per month covers up to 120 accounts with white-label reports, making it the most cost-effective for agencies. Loomly's Beyond plan handles 60 accounts with unlimited users at $332 per month, strong if you need approval workflows. Buffer's per-channel pricing becomes expensive for agencies managing many accounts.

Do any of these tools offer API access for custom integrations?

PostFast includes API access on every plan, from Starter to Enterprise, with each endpoint getting its own daily budget. Buffer also has an API and an MCP server on every plan, including Free, with a monthly request allowance. Loomly has no public API and connects to other apps through Zapier.

Check our detailed comparison of PostFast vs Loomly

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