Loomly Pricing in 2026 + 6 Cheaper Alternatives

PostFast has the cleanest pricing curve against Loomly on every comparable tier. PostFast Starter is €12 a month for 4 accounts. Creator €29 for 12 accounts matches Loomly Starter's 12 accounts at roughly 40 percent less ($49 vs €29 / ~$31 USD). Growth €49 for 30 accounts sits squarely between Loomly Starter and Loomly Beyond. Pro €99 for 120 accounts is 60 percent cheaper than Loomly Beyond's $249 for 60 accounts, with double the account capacity. Enterprise €239 for 500 accounts competes with Loomly Enterprise's custom pricing with a published ceiling.

Beyond price, PostFast ships a public REST API plus an MCP Server for scheduling from Claude Code, Cursor, or NanoClaw on Growth and above (endpoint reference at postfa.st/docs). Loomly's API is not publicly documented; integrations run through Zapier. For teams leaving Loomly because they want programmatic access or AI-assistant scheduling, PostFast is the shortest path. Loomly's strength is structured editorial workflow; if that is your primary use case and API matters less, the cost decision still favors PostFast at every tier.

Where Loomly still wins: the calendar UX is more structured than PostFast's, approval workflows have more state transitions, and in-house marketing teams with heavy editorial review processes may find Loomly's governance cleaner. PostFast's approval flow works but is simpler. For most teams, the 40-60 percent cost savings and the API access are a net win. For teams where Loomly's calendar UX is load-bearing, the specifics are worth a side-by-side trial.

Buffer Free is forever at 3 channels with 10 queued posts per channel. Essentials is $5 per channel per month ($60 per channel per year annual). Team is $10 per channel per month ($120 per channel per year annual) with unlimited users and content approval workflows. Buffer publishes to 11 networks.

For a 3-user team with 8 channels on Buffer Team, the cost is $80/mo. On Loomly Starter ($49/mo annual), the same team covers 12 accounts. For teams with 6-12 accounts, Loomly Starter is cheaper than Buffer Team in aggregate. For teams with fewer than 6 channels, Buffer Team is cheaper. For solo creators or tiny teams on 3 channels, Buffer Free is the obvious winner.

Where Buffer loses to Loomly: no structured approval workflow with state tracking, no unlimited calendars, no hashtag manager on Team. Where Loomly loses to Buffer: no free plan, and Loomly's entry price is $49/mo versus Buffer Essentials starting at $5/mo per channel. Pick Buffer for simple scheduling on a handful of channels. Pick Loomly for editorial workflows on a mid-sized team.

Hootsuite Standard is $99 per user per month annual ($1,188/year per user) with 10 social accounts and 1 user included. Advanced is $249 per user per month annual ($2,988/year per user) with unlimited accounts. Enterprise is custom with 5+ seats required.

Hootsuite is more expensive than Loomly at every team size above 1 seat. Loomly Starter ($49/mo annual) for 3 users is roughly 17 percent of Hootsuite Standard for 3 users ($297/mo). Loomly Beyond ($249/mo annual) for a 5-user team is roughly 20 percent of Hootsuite Advanced's 5-user cost ($1,245/mo). Hootsuite's differentiators (Talkwalker listening, unified inbox with DM automations, Salesforce integration on Enterprise) are real but expensive.

Pick Hootsuite if: you specifically need Talkwalker-grade social listening or Salesforce/Proofpoint integration, and the price is justified by specific enterprise requirements. Pick Loomly if: your primary use is structured editorial calendars and approval chains, with publishing and basic analytics on top. The categories don't fully overlap, but most teams evaluating both end up picking Loomly for cost and pivoting to Hootsuite only when listening becomes load-bearing.

Later Starter is $18.75/mo annual (1 Social Set = 8 profiles, 1 user, 30 posts per profile). Growth is $37.50/mo annual (2 Sets = 16 profiles, 2 users, 180 posts, social inbox). Scale is $82.50/mo annual (6 Sets = 48 profiles, 4 users, unlimited posts, custom analytics, Brand Health). Later acquired Mavely in January 2025 and added creator affiliate monetization.

Later is cheaper than Loomly Starter at the entry tier ($18.75 vs $49) but constrained by the Social Set model (fixed profile combinations). Later Scale ($82.50/mo) roughly matches Loomly Starter's account capacity but adds visual Instagram grid, competitive benchmarking, and Link in Bio. For Instagram-led brands, Later is the specialist. For multi-brand agencies or teams with structured editorial governance needs, Loomly's calendar-first approach wins.

Pick Later if: your primary channel is Instagram or TikTok and visual planning is load-bearing. Pick Loomly if: your team treats the content calendar as the primary workspace and approvals are central to the workflow. For in-house marketing teams with a brand that spans 8+ channels including LinkedIn and X, Loomly's 12-account Starter beats Later's 8-profile Social Set structurally.

Publer Free is forever with 3 social accounts and 10 queued posts per account (no X on free tier). Professional starts at $5/mo (1 account) + $4 per additional account on annual billing (unlimited scheduling, X, RSS, Link in Bio). Business starts at $10/mo + $7 per additional account annual (unlimited AI, analytics, competitor tracking, public REST API). Every 10th account is free. Publer publishes to 13 networks including WordPress, Mastodon, Bluesky, Google Business, and Telegram.

For solo operators or small teams whose Loomly use was primarily scheduling, Publer Business at 5 accounts annual ($10 + 4 × $7 = $38/mo) is roughly 78 percent of Loomly Starter's $49/mo for broadly similar account scheduling coverage. At 12 accounts (matching Loomly Starter), Publer Business annual is $10 + 10 × $7 = $80/mo which tips in Loomly's favor. Small account counts favor Publer; 10+ accounts narrow the gap or favor Loomly. Publer's public API on Business is a feature Loomly doesn't offer on any public plan, so developer-led teams get a bonus regardless.

Pick Publer if: you want the cheapest possible path to scheduling with a real free plan and broad platform coverage. Pick Loomly if: you specifically need the structured approval workflow and editorial calendar Publer doesn't offer. The price difference is dramatic enough that for most scheduling-focused teams, Publer wins unless approval governance is the load-bearing Loomly feature.

SocialPilot Essentials is $17/mo annual ($20 monthly) with 5 accounts, 1 user, 500 AI credits. Standard is $34/mo annual ($40 monthly) with 10 accounts, 3 users, 1,000 AI credits. Premium is $85/mo annual ($100 monthly) with 20 accounts, 6 users, 5,000 AI credits, white-label reports (report branding). Ultimate is $170/mo annual ($200 monthly) with 40 accounts, unlimited users, and advanced white-label (custom domain). Enterprise unlocks API access and SSO.

SocialPilot Standard at $34/mo annual covers 10 accounts with 3 users and a social inbox, matching Loomly Starter's 12-account 3-user capacity at 70 percent less cost. SocialPilot Premium at $85/mo annual adds white-label reports, which on Loomly requires the Beyond tier at $249/mo (3x the price). For SMB agencies evaluating Loomly against SocialPilot, SocialPilot is consistently cheaper for equivalent functionality.

Pick SocialPilot if: your agency needs bulk scheduling, client approvals, and white-label reports at SMB prices. Pick Loomly if: your team values the editorial calendar structure and governance workflows specifically. SocialPilot's approval flow is client-focused (invite client to review drafts); Loomly's is internal-review-focused (multi-step approval chains inside the team). Pick the one whose workflow model matches how your team actually operates.