Planable vs Later vs PostFast: 2026 Comparison

Planable vs Later vs PostFast: Which Is Better?

Choosing a social media scheduling tool should not feel like a research project. But when platforms get acquired, rebrand, and change their pricing overnight, it gets confusing fast.

Here is the short version: Planable is a collaboration-first scheduler that SE Ranking acquired in August 2025, and it still runs as Planable. Later has shifted toward influencer marketing and dropped X in 2025. PostFast is built for creators, brands, and agencies who want straightforward scheduling across 11 platforms at a price that makes sense.

This guide compares all three so you know exactly what you are signing up for.

What You'll Learn

• What changed at Planable after the SE Ranking acquisition, and what it costs today
• How Later's pricing and feature set compare for scheduling
• Where PostFast fits in the landscape for multi-platform publishing
• Which tool gives you the most value at each price point

Quick Comparison

What Happened to Planable?

SE Ranking, the SEO platform, acquired Planable in August 2025. Planable says it "stays Planable as you know it", and planable.io still runs as its own product with its own plans and pricing. An earlier version of this article said Planable had been acquired by Bending Spoons and merged into Loomly. That was wrong: Loomly is a separate tool, owned by Bending Spoons.

The pricing and features below are Planable's own, as listed on planable.io in October 2026.

Pricing Breakdown

Planable Pricing

• Free trial: 50 posts in total, no time limit, no credit card
• Basic: $39 per workspace per month ($390 billed yearly), 4 social pages and 60 posts a month per workspace
• Pro: $59 per workspace per month ($590 billed yearly), 10 social pages and 150 posts a month per workspace
• Enterprise: custom pricing, from $2,500 a year

Planable prices each workspace, usually one per client or brand, and every plan includes unlimited users. Analytics ($14 per month) and the social inbox ($9 per month) are paid add-ons for each workspace. The post caps matter: 60 posts a month on Basic is about two a day across all four pages.

Later Pricing

• Starter: $25/mo ($18.75 billed yearly), 1 social set, 1 user, 30 posts per profile per month
• Growth: $50/mo ($37.50 billed yearly), 2 social sets, 2 users, 180 posts per profile per month
• Scale: $110/mo ($82.50 billed yearly), 6 social sets, 4 users, unlimited posts

Later started as an Instagram scheduling tool and has expanded into influencer marketing and link-in-bio features. Their "social set" model bundles one profile per platform, which works well for single-brand creators but gets expensive for agencies managing multiple clients. Extra social sets cost $15 a month on Growth and Scale.

PostFast Pricing

• Starter: €12/mo (4 accounts, 1 user)
• Creator: €29/mo (12 accounts, 5 users)
• Growth: €49/mo (30 accounts, 8 users)
• Pro: €99/mo (120 accounts, 15 users)
• Enterprise: €239/mo (500 accounts, 30 users)

User numbers are per workspace. Yearly billing takes two months off, so Starter is €10 a month billed yearly. PostFast includes approval workflows on every plan. White-label client reports are available starting at Pro. The 7-day free trial gives you access to the full feature set.

The Pricing Math

Three brands with 4 accounts each (12 accounts) and 3 team members:

PostFast is the cheapest of the three for this setup, and the gap widens at scale.

Six brands with 5 accounts each (30 accounts) and 4 team members:

Later Scale fits this setup exactly. Planable needs a Pro workspace per brand because Basic allows only 4 social pages, and PostFast Growth covers all 30 accounts on one plan.

Twenty-four brands with 5 accounts each (120 accounts) and 10 team members:

At agency scale, Planable's per-workspace pricing adds up fastest unless you negotiate an Enterprise plan (from $2,500 a year), and Later needs 18 extra social sets on top of Scale. PostFast Pro covers all 120 accounts for €99/mo.

Feature Comparison

Platform Support

PostFast supports 11 platforms: Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, Threads, Pinterest, Bluesky, Telegram, and Google Business Profile. Later supports 8 platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, Pinterest, Threads, and Snapchat, after dropping X in August 2025. Planable supports 9: Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, and Google Business Profile.

PostFast is the only one of the three that supports Bluesky and Telegram natively.

Approval Workflows

This is a key differentiator. PostFast includes approval workflows on all plans, and only approved posts publish. Starter (€12/mo) has one user, so a separate reviewer starts at Creator (€29/mo, 5 users). Later adds approval workflows from the Growth plan ($50/mo). Planable is built around approvals, but on Basic they are optional and cannot stop a post from publishing; required approvals start on Pro ($59 per workspace per month), and multi-level approvals are Enterprise only.

If you work with clients or need team sign-off before publishing, PostFast gives you that from €29/mo, with no approvals tier to upgrade into.

Content Calendar

All three tools offer visual content calendars. Planable shows a feed and a calendar on every plan and adds a grid view on Pro. Later focuses on visual grid planning, especially useful for Instagram. PostFast provides a calendar view across all 11 supported platforms from the Creator plan up.

Analytics

Later has invested heavily in Instagram insights, with up to 2 years of history on Scale. Planable sells analytics as an add-on at $14 per workspace per month. PostFast offers post analytics on Facebook, Instagram, Threads, TikTok, YouTube, LinkedIn Pages, and Pinterest, limited on Starter and full from Creator up.

White-Label

Neither Planable nor Later offers white-label. PostFast Pro (€99/mo) exports client reports with the client's logo and name and without the PostFast footer, which suits agencies that report to clients.

Who Should Use What

Choose Planable If:

• You want to try it on 50 free posts with no time limit
• You want unlimited users on every plan and approvals built around client sign-off
• You publish fewer than 60 posts a month per client (Basic) or 150 (Pro)
• You do not need white-label, Bluesky, or Telegram

Choose Later If:

• You are an Instagram-first creator or influencer
• You need link-in-bio and visual grid planning
• You manage a single brand across a few platforms
• Influencer marketing tools and analytics are a priority

Choose PostFast If:

• You manage multiple accounts and want the best price per account
• You need approvals that block publishing without paying $50 or more a month
• You publish across 11 platforms including TikTok, Threads, Bluesky, Telegram, and Google Business Profile
• You are an agency that needs white-label client reports at a reasonable cost
• You want a tool that scales from 4 accounts to 500 without massive price jumps

FAQ

Is Planable still available?

Yes. SE Ranking acquired Planable in August 2025, and Planable kept running as its own product at planable.io, with Basic, Pro and Enterprise plans priced per workspace. Loomly is a different tool, owned by Bending Spoons.

Is Later good for agencies?

Later works well for single-brand management, especially if Instagram is your primary platform. For agencies, every extra client usually means another social set at $15 a month on top of the Scale plan's six, and there are no white-label options.

Does PostFast support Instagram Reels and TikTok videos?

Yes. PostFast supports scheduling and publishing video content to Instagram (including Reels), TikTok, YouTube, and other video-capable platforms from a single dashboard.

Which tool has the best free plan?

Planable gives you 50 free posts with no time limit. Later has no free plan on its pricing page, only a 14-day trial. PostFast does not have a permanent free plan but offers a 7-day free trial with full access to all features, so you can test everything before committing.

Can I migrate from Later or Planable to PostFast?

Yes. Since PostFast supports all major social platforms, you can connect your existing accounts and start scheduling right away. The 7-day free trial lets you test the workflow before making a full switch.

Check a head-to-head comparison of PostFast vs Later.

Start Scheduling Across All Your Platforms

If you are managing multiple accounts across multiple platforms, you need a tool that scales without breaking the budget. PostFast gives you 11 platforms, approval workflows on every plan, and white-label client reports for agencies, starting at €12/mo.

PostFast helps creators, brands, and agencies schedule and publish content across 11 social media platforms from one dashboard. Start your free trial or explore the pricing.