Free UTM Builder for BlueSky
BlueSky (decentralized social platform) routes to "Organic Social" for organic posts. As a newer, Twitter-like platform, utm_source=bluesky helps you track its performance separately. BlueSky emphasizes open protocols and algorithmic choice, so content engagement can vary significantly—utm_content helps identify what resonates.
Organic BlueSky
blueskysocialPaid BlueSky
blueskypaid_socialWorked Examples
Build Your BlueSky UTM Link
Must start with http:// or https://
Automatically fills source and medium with opinionated defaults
Required Parameters
Where traffic comes from (e.g., instagram, facebook, newsletter)
How traffic arrives (e.g., social, paid_social, email, cpc)
Campaign identifier (e.g., spring-2025-promo, product-launch)
Naming Convention Rules
- •Use lowercase only (GA4 is case-sensitive)
- •Replace spaces with hyphens
- •Use consistent vocab across campaigns
- •Follow a schema: brand-yyq-campaign or prod-yyyymm-promo
- •Never include PII (personally identifiable information)
- •Keep it short and descriptive
GA4 Channel Preview
Fill in the required fields to see which GA4 channel your traffic will appear in.
Generated URL
Fill in the required fields to generate your UTM-tagged URL
Common utm_content Values for BlueSky
postthreadreplyprofile-linkcustom-feedCommon Pitfalls
Using app domain variants in utm_source
BlueSky can be accessed via bsky.app or other instances. Always normalize to utm_source=bluesky regardless of the domain to keep reporting unified.
Treating BlueSky like Twitter without differentiation
While similar to Twitter, BlueSky has unique community norms. Use distinct utm_campaign values to compare BlueSky vs X (Twitter) performance accurately.
Not leveraging custom feeds for tracking
BlueSky's custom feeds are a unique feature. Use utm_content=custom-feed-[name] to track which feeds drive traffic to your content.
BlueSky UTM FAQs
Should I use "bluesky" or "bsky" for utm_source?
Use "bluesky" for clarity and consistency. While "bsky" is the app domain, "bluesky" is the platform name and more recognizable in reports.
How do I track BlueSky threads vs single posts?
Use utm_content=thread for multi-post threads and utm_content=post for single posts. BlueSky threads can go viral, so tracking them separately helps measure their impact.
Can I compare BlueSky and X (Twitter) performance?
Yes! Use utm_source=bluesky for BlueSky and utm_source=x for Twitter. Keep the same utm_campaign name if it's a cross-platform effort, and you can compare source performance in GA4.