Google Business Profile Logo Specifications
Complete guide to Google Business Profile logo dimensions. Get your business logo looking sharp on Google Search and Maps. Updated for 2026.
Quick Specs
Dimensions & Resolution
Google's official recommended resolution for all Business Profile photos
Sharper on retina/high-DPI displays
Meets minimum but will appear blurry on most modern displays
Important Notes
The logo appears next to your business name in Google Search results and Maps. Google Business Profile (formerly Google My Business) highlights the logo for businesses that have complete basic information (name, address, phone number, hours). The logo should be a square image (1:1 aspect ratio) at a minimum of 250×250 pixels, though Google recommends 720×720 pixels for best quality. Google's Business Profile API treats the logo and the profile photo as one image: LOGO is a deprecated alias that Google maps to PROFILE, and a location has only one profile photo. On some Google surfaces, the logo may display with circular masking, so keep important elements centered and away from edges.
Optimization Tips
- ✓Upload at minimum 720×720px for sharp display on modern devices
- ✓Use your official brand logo or wordmark for instant recognition
- ✓Ensure the logo has good contrast against both light and dark backgrounds
- ✓Keep the design simple — the logo displays at small sizes in search results, sometimes with circular masking
- ✓Use PNG format if your logo has a transparent background
- ✓Use JPG format for logos with photographic elements or complex gradients
- ✓The logo only appears when your Business Profile has complete basic information (name, address, phone, hours)
- ✓Compress to 200–500 KB for fast loading while maintaining quality
Sources & Verification
Last verified: 2026-09-25
Verified from Google Business Profile Help Center. Logo photo guidelines: 720×720px recommended, 250×250px minimum, JPG/PNG, 10 KB–5 MB. Logo displays when business has complete basic info.
Display Behavior
Schedule Google Business Profile posts with auto-optimization
Frequently Asked Questions
What size should a Google Business Profile logo be?
Google recommends 720×720 pixels in square (1:1) format. The minimum is 250×250 pixels. Use JPG or PNG format, with a file size between 10 KB and 5 MB. For maximum clarity, upload at 1200×1200 pixels.
Why is my Google Business Profile logo not showing?
The logo only appears when your Business Profile has complete basic information including name, valid address, categories, phone number, and opening hours. Ensure all fields are filled out. Logo processing may also take 24–48 hours after upload.
Is the Google Business Profile logo the same as the profile photo?
Yes. In Google's Business Profile API, LOGO is a deprecated alias for PROFILE, so a logo upload becomes the location's single profile photo. Use a square brand image: Google recommends 720×720 pixels (minimum 250×250), JPG or PNG, between 10 KB and 5 MB.
Can I use a transparent background for my GBP logo?
Yes, if you upload in PNG format. Transparent backgrounds can help your logo blend seamlessly into Google's interface. However, ensure the logo is still clearly visible against both white and dark backgrounds.
Recent Updates
Google's Business Profile API now maps logo uploads to the profile photo, so the page no longer describes them as two different images.
Initial publication. All specifications verified against Google's official documentation.
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