Google Business Profile Post Image Specifications
Complete guide to Google Business Profile post image dimensions and specifications. Optimize your GBP posts with the right image sizes for Google Search and Maps. Updated for 2026.
Quick Specs
Dimensions & Resolution
Google's official recommended resolution for all Business Profile photos
Common landscape format, displays well in search results and Maps
Sharper on high-DPI screens, within the 5 MB limit for most photos
Important Notes
Google Business Profile (formerly Google My Business) posts support a single image in JPG or PNG format, between 10 KB and 5 MB. Google recommends 720×720 pixels as the standard resolution for all business photos, with a minimum of 250×250 pixels. Posts appear on Google Search and Google Maps and may be auto-cropped differently depending on the display context (mobile, desktop, Search panel, Maps listing). There are three post types: Standard updates (auto-expire after 6 months), Event posts (expire at end date), and Offer posts (expire at end date with optional coupon codes).
Optimization Tips
- ✓Use high-resolution images (720px minimum, 1200px+ preferred) for sharp display on all devices
- ✓Keep important content in the center of the image to account for auto-cropping across Search and Maps
- ✓Use JPG for photographs and PNG for graphics with transparent backgrounds
- ✓Avoid text-heavy images — Google may flag them as low quality
- ✓Use authentic, original business photos — Google prioritizes real imagery over stock photos
- ✓Standard posts auto-expire after 6 months; post regularly to keep your listing active
- ✓Event and Offer posts remain visible until their end date
- ✓Maximum 1 image per post — carousels and video are not supported for GBP posts
- ✓Content is limited to 1,500 characters (shorter than most social platforms)
- ✓Add a call-to-action button (Book, Shop, Learn More, Sign Up, Order, Call) to drive engagement
Sources & Verification
Last verified: 2026-04-08
Verified from Google Business Profile Help Center. Photo guidelines: 720×720px recommended, 250×250px minimum, JPG/PNG, 10 KB–5 MB.
Content Limits
Schedule Google Business Profile posts with auto-optimization
Frequently Asked Questions
What size should a Google Business Profile post image be?
Google recommends 720×720 pixels for post images. The minimum is 250×250 pixels. Use JPG or PNG format, with a file size between 10 KB and 5 MB. For best quality across devices, upload at 1200×1200 pixels or higher.
What are the different Google Business Profile post types?
There are three post types: Standard updates for general announcements (auto-expire after 6 months), Event posts with titles, start/end dates (expire at end date), and Offer posts with coupon codes, redemption URLs, and terms (expire at end date). All post types support a single image and a call-to-action button.
How long do Google Business Profile posts stay visible?
Standard update posts are visible for 6 months before auto-expiring. Event and Offer posts remain visible until their specified end date. To keep your profile active, Google recommends posting updates regularly.
Can I add video to Google Business Profile posts?
Google Business Profile posts support only a single image (JPG or PNG). Video is not supported in posts. However, you can upload videos separately to your business photos (up to 30 seconds, 720p minimum, 75 MB max).
Why does my Google Business Profile post image look cropped?
Google crops post images differently depending on where they appear — Search knowledge panel, Maps listing, mobile, or desktop. Keep important content centered and avoid placing critical details near the edges to ensure they remain visible across all display contexts.
Recent Updates
Initial publication. All specifications verified against Google's official documentation.
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