Social Media Management for Law Firms
Clients research lawyers online long before they call one. Keep your expertise visible on a schedule that respects billable hours, with approval control that respects compliance.
Works with Facebook, Instagram, TikTok, X, LinkedIn, YouTube, Threads, Pinterest, Bluesky, Telegram and Google Business Profile.
Why social media is hard for law firms
Authority content has a compliance problem.
Every post from a law firm is a public statement by a law firm. Without a review step before publishing, social media is a professional-liability lottery.
Partners do not have posting time; associates do not have posting authority.
The people with the insight are the busiest, and the people with the time cannot publish unreviewed. The workflow, not the writing, is the bottleneck.
Sporadic posting undermines the exact image you are paying for.
A firm account with three posts this year signals disorganization to the same prospects you want to impress with diligence.
Referrals now check LinkedIn first.
The recommendation still comes by word of mouth; the vetting happens on your profiles. An empty feed loses cases you never knew you were considered for.
What to post
- 1
Plain-language explainers: "what actually happens after a car accident claim", one process per post. The content prospects search for and remember.
- 2
Law-change updates: new legislation or rulings relevant to your practice areas, explained in three sentences of consequences, not statute citations.
- 3
Case outcome highlights (anonymized, compliance-approved): the shape of the win and what it means for people in similar situations.
- 4
Attorney spotlights: credentials, specialties and the human answer to "why did you become a lawyer". People hire people.
- 5
FAQ series: the ten questions every client asks in the first meeting, one post each. Evergreen, schedulable, endlessly reusable.
- 6
Firm news and community involvement: sponsorships, pro bono work, speaking engagements. Trust content that no competitor can copy.
- 7
Myth-busting: "no, you do not have to accept the first insurance offer". High engagement, high authority, high shareability.
When to post
From PostFast's analysis of 70,000+ real scheduled posts, aligned to when professional audiences are attentive:
| Platform | Strong windows (local time) |
|---|---|
| Weekday mornings, before the workday absorbs attention | |
| Thursday and Tuesday early afternoon | |
| Instagram (if used) | Weekdays 12 PM to 3 PM |
See our LinkedIn, Facebook and multi-platform timing guides. Schedule a month of authority content into these windows in one review cycle.
How law firms run PostFast
- 1
Connect LinkedIn (firm page), Facebook and Google Business Profile; add Instagram if your practice areas suit it.
- 2
Draft in batches, monthly. An associate or marketing coordinator drafts explainers and updates as Pending Approval posts.
- 3
Partner reviews in one sitting. The approval workflow holds every post until sign-off; approved posts publish automatically on schedule. Full audit trail, no screenshots over email.
- 4
Keep evergreen series running: the FAQ series and myth-busters fill every gap between news posts.
- 5
Review quarterly analytics to see which practice-area content draws attention, and let that guide both content and business development.
How PostFast fits law firms
| What you need | How PostFast covers it |
|---|---|
| Review before publishing | Approval workflow (Pending Approval to Approved) on every post |
| Draft/review separation | Drafts, multi-user workspaces, roles per workspace |
| Professional platforms | LinkedIn company pages, Facebook, Google Business Profile built in |
| Predictable low cost | From EUR 12/mo flat; no per-seat pricing surprises |
| Multi-office firms | Workspace per office or practice group on Growth |
| Monitoring responses | Social Inbox, included on all plansComing soon |
Pricing
Most firms run on Creator at EUR 29/mo: the firm's platforms plus seats for the coordinator who drafts and the partner who approves. Growth at EUR 49/mo covers multi-office structures. Flat pricing keeps procurement simple; yearly saves 2 months.
PostFast starts at EUR 12/mo flat. No per-user seats, no per-channel fees. All 11 platforms on every plan, and yearly billing saves 2 months.
See full pricingFrequently asked questions
What is the best social media management tool for law firms?
One with an approval step between drafting and publishing, so nothing goes out unreviewed. PostFast's Pending Approval workflow gives firms that control from EUR 29/mo, a fraction of the enterprise suites usually sold to legal.
Should law firms be on social media at all?
Prospects and referral sources vet firms online before calling. The bar is presence and professionalism, not virality: two to three substantive posts a week, consistently, does the job.
How do we keep posts compliant?
Route everything through the approval workflow: drafters submit as Pending Approval, a partner or compliance reviewer approves, and only then does the post publish at its scheduled time. The review step is structural, not a promise.
What should a law firm post on LinkedIn?
Plain-language explainers of processes clients face, law-change updates with practical consequences, attorney spotlights and firm news. Authority content that answers real questions outperforms firm-brag content every week.
Can our marketing coordinator post without partner logins?
Yes. Workspace members have their own access; connected accounts stay under the workspace. Drafting rights and publishing approval stay separate.
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