vs
PostFast vs Metricool: Pricing, Features & Platform Comparison
An honest, feature-by-feature comparison with real pricing math. See how PostFast and Metricool stack up for scheduling, analytics, team collaboration, and more.
Last updated: May 3, 2026
Quick Comparison
Our pick- Best for
- API-first scheduling, flat per-account pricing, agencies with concentrated networks
- Starting price
- €12/mo (Starter, flat)
- Platforms
- 11
- Free plan
- 7-day free trial, no credit card
- Best for
- Analytics-first marketers, agencies with many small brands, ads + competitor tracking
- Starting price
- $20/mo (Starter, annual)
- Platforms
- 11
- Free plan
- Yes (1 brand, 20 posts/mo, no LinkedIn or X)
Try PostFast free for 7 days — no credit card required
Start Free Trial
Publishing & Scheduling
Both PostFast and Metricool let you schedule across the major networks. Metricool sits in the analytics-first lane, while PostFast is built for high-volume posting and API automation.
| Feature | PostFast | Metricool |
|---|---|---|
| Cross-platform posting | ||
| Calendar view | Creator plan+ | |
| First comment scheduling | X, Instagram, Facebook, YouTube, Threads | Instagram, Facebook, LinkedIn |
| Auto image/video resizing | ||
| LinkedIn document posts (PDF, PPT, Word) | ||
| Telegram channels and groups | ||
| Twitch publishing | ||
| Schedule polls | ||
| RSS feed to social | Unlimited (all paid plans) | |
| CSV bulk import | ||
| AI alt-text generator | Advanced+ (no credits used) | |
| Recurring scheduling (auto re-post) | Advanced+ |
Analytics & Reporting
Analytics is Metricool's home turf, since they started as an analytics product and added scheduling later. PostFast covers the basics; Metricool goes much deeper, especially on competitor and ads tracking.
| Feature | PostFast | Metricool |
|---|---|---|
| Post-level analytics | ||
| Analytics history | Unlimited | 30 days (Free), unlimited (paid) |
| Competitor analysis | 5 (Free), 100 (paid) | |
| Hashtag tracker | Add-on ($25/day per hashtag) | |
| Web/blog analytics | ||
| Facebook Ads, Google Ads, TikTok Ads analytics | ||
| PDF and PPT report export | Starter+ | |
| CSV export of analytics | ||
| Customizable report templates | Advanced+ | |
| Looker Studio connector | Advanced+ | |
| Twitter/X analytics | Add-on ($5/mo per X account) |
See PostFast in action
7-day free trial · No credit card · Cancel anytime
Team & Collaboration
PostFast bundles unlimited users on every paid plan. Metricool gates team management and approval workflows behind the Advanced tier ($53/mo annual minimum).
| Feature | PostFast | Metricool |
|---|---|---|
| Multi-user workspaces | All plans (unlimited users) | Advanced+ ($53/mo annual) |
| Role management | All plans | Advanced+ |
| Post approval workflow | All plans | Advanced+ |
| White-label | Workspace logo (all plans) | Custom plan only (contact sales) |
| Canva integration | ||
| Adobe Express integration |
API & Integrations
PostFast ships a public REST API on Growth (€49/mo). Metricool exposes their API only on Advanced (from $53/mo annual) and routes most users through Zapier, Make, and an MCP server rather than direct REST.
| Feature | PostFast | Metricool |
|---|---|---|
| Public REST API | Growth+ (€49/mo, full CRUD) | Advanced+ (Zapier, Make, MCP) |
| MCP Server (Claude, Cursor, VS Code) | Advanced+ | |
| OpenClaw (WhatsApp, Telegram, Slack) | ||
| n8n integration | Verified community node | |
| Zapier integration | Advanced+ | |
| Make (Integromat) integration | Advanced+ | |
| Browser extension | Free Chrome extension | |
| Built-in AI assistant | Via MCP / OpenClaw | Credit-capped (5/20/35 per brand/mo) |
| WordPress, Shopify, Wix connectors (web analytics) |
Extras
Both tools layer on extras like link-in-bio, inboxes, and add-ons, but the gating differs.
| Feature | PostFast | Metricool |
|---|---|---|
| Link-in-bio (Smartlinks) | All paid plans | |
| Unified inbox | Soon | All paid plans |
| Mobile app (iOS & Android) | ||
| MetriLAB AI labs (experimental features) |
Platform Support
PostFast supports 11 social networks while Metricool supports 11. Here's the full breakdown.
| Platform | PostFast | Metricool |
|---|---|---|
| X (Twitter) | $5/mo add-on per account | |
| Starter+ only | ||
| TikTok | ||
| YouTube | ||
| Threads | ||
| BlueSky | ||
| Telegram | ||
| Google Business Profile | ||
| Twitch |
Pricing Comparison
Side-by-side pricing as you scale from a few accounts to 100+.
| Accounts | PostFast | Metricool Starter (annual) | Metricool Advanced (annual) |
|---|---|---|---|
| 4 | €12/mo (Starter) | $20/mo (5 brands) | — |
| 12 | €29/mo (Creator) | $20-36/mo (5-10 brands) | — |
| 20 | €29/mo (Creator) | $36/mo (10 brands) | — |
| 30 | €49/mo (Growth) | — | $53/mo (15 brands) |
| 60 | €99/mo (Pro) | — | $53/mo (15 brands) |
| 100 | €99/mo (Pro) | — | $85/mo (25 brands) |
| 200 | €99/mo (Pro) | — | $159/mo (50 brands) |
| 500 | €239/mo (Enterprise) | — | Contact sales (Custom) |
PostFast prices in EUR (flat per-account). Metricool prices in USD (per-brand bracket; 1 brand = up to 1 of each network). The table assumes a typical agency mix of about 4 networks per brand. Metricool offers up to 24% off on annual billing, so figures shown are annual-billed per-month. Prices verified 2026-05-03.
Save up to 90% vs Metricool at scale
7-day free trial · No credit card required
Strengths at a Glance
No tool is perfect for everyone. Here's an honest look at where each platform excels.
strengths
- 1Analytics depth. Metricool started as an analytics product and shows it: competitor tracking (up to 100 profiles), web/blog analytics, hashtag tracker, advanced Reels analytics, and Looker Studio connector on Advanced. PostFast covers post-level analytics but does not track competitors.
- 2Ads analytics. Metricool reports on Facebook Ads, Google Ads, and TikTok Ads alongside organic posts. PostFast is organic-only.
- 3Free plan with publishing. 1 brand, 20 posts/month, 30 days of analytics , useful for solo creators (with the caveat that LinkedIn and X are blocked on Free).
- 4Twitch publishing. Metricool supports scheduled Twitch posts; PostFast does not.
- 5Link-in-bio (Smartlinks). Built-in link-in-bio with analytics on every paid plan. PostFast does not ship a link-in-bio tool.
- 6Unified inbox. Reply to Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business messages from one inbox. PostFast's inbox is on the roadmap.
- 7Web and CMS connectors. WordPress, Shopify, Wix, Squarespace integrations for web analytics. PostFast does not track web traffic.
- 8Per-brand pricing scales cheaper at the agency tier. 50 brands on Metricool Advanced is $159/mo annual; the same client base on PostFast Pro (€99/mo for up to 120 accounts) only fits if total network count stays under 120, otherwise Enterprise is needed.
strengths
- 1Flat per-account pricing with no brand brackets. PostFast Growth gives you 30 accounts for €49/mo with unlimited users. Metricool's Advanced starts at $53/mo for 15 brands (and a brand is capped to 1 of each network, so a brand using Instagram + IG-Reels-only-account does not work).
- 2Twitter/X is included, not a paid add-on. PostFast publishes to X on every paid plan with no extra fee. Metricool charges $5/month per connected X account on top of the plan price.
- 3LinkedIn on every paid plan. PostFast ships LinkedIn on Starter (€12/mo). Metricool blocks LinkedIn on the Free plan and only enables it from Starter ($20/mo annual) up.
- 4Production REST API on Growth (€49/mo). Full CRUD, batch posting up to 15 posts. Metricool's API is gated to Advanced (from $53/mo annual) and is delivered through Zapier, Make, and MCP rather than a direct REST endpoint with documented schemas.
- 5MCP Server, OpenClaw, n8n native node. Schedule from Claude, Cursor, VS Code, WhatsApp, Telegram, Slack, or n8n flows. Metricool has an MCP server but only on Advanced and above.
- 6Telegram channels and groups. Native Telegram publishing on every PostFast plan. Metricool does not support Telegram.
- 7LinkedIn document posts. Publish PDFs, PowerPoint, and Word files directly to LinkedIn. Metricool supports scheduling PDFs as posts but not as native LinkedIn document posts.
- 8Unlimited users, approvals, and workspace white-label on all plans. Metricool reserves team management and post approval for Advanced ($53/mo annual minimum) and full white-label for the Custom (contact-sales) tier.
- 9Predictable EUR pricing, no VAT shocks. PostFast's listed prices already reflect what you pay. Metricool's listed prices exclude VAT, which is added at checkout.
How does Metricool compare to Buffer and Hootsuite?
Searchers comparing Metricool to other major tools usually arrive here looking for a specific match. Here is the short answer for the two most-asked pairings.
Metricool vs Buffer. Buffer wins for solo creators on a small number of channels: a true free plan with 3 channels (LinkedIn and X both included, which Metricool Free explicitly blocks), per-channel pricing from $5/channel/month annual, and a built-in AI assistant on every paid tier. Metricool wins for analytics-first agencies juggling many small brands: per-brand bracket pricing scales cheaper at 15+ brands, competitor analysis covers up to 100 profiles, and ads reporting across Facebook, Google, and TikTok ships out of the box (Buffer does not track ads at all). Buffer's API is being rebuilt with early-access signup at buffer.com/developer-api; Metricool's API is gated to Advanced ($53/mo annual minimum) and routes through Zapier, Make, and an MCP server rather than a documented public REST endpoint. For full pricing math against PostFast see PostFast vs Buffer.
Metricool vs Hootsuite. Hootsuite is the per-user enterprise peer to Metricool's per-brand model. A 3-person team on Hootsuite Standard is $297/mo ($3,564/year); the same workload on Metricool Advanced 15-brand bracket is $53/mo annual. Hootsuite wins on Talkwalker-grade social listening across news/blogs/forums, Salesforce and Proofpoint integrations, and Employee Advocacy (Amplify) on Enterprise. Metricool wins on per-brand price efficiency, ads analytics depth, Web/blog analytics, Looker Studio connector, and an accessible price point for SMB agencies that do not need enterprise listening. Both tools cap their free or trial paths to push you onto paid: Metricool Free blocks LinkedIn and X, Hootsuite killed its free plan in 2023. For PostFast's flat-pricing alternative see PostFast vs Hootsuite.
Which Tool Is Right for You?
The best choice depends on your team size, budget, and technical requirements. Here's a quick decision guide.
Choose Metricool if:
- •Analytics is the primary use case , competitor tracking, web traffic, ads reporting all in one dashboard
- •You manage many small brands (15+) with only a few networks each, where the per-brand model is cheaper
- •You run paid ads on Meta, Google, or TikTok and want them in the same reporting view as organic
- •You need a built-in link-in-bio tool (Smartlinks) without integrating a third-party
- •You publish to Twitch alongside the mainstream networks
- •You want a unified inbox today (PostFast's is on the roadmap)
Choose PostFast if:
- You want a real public REST API with documented endpoints, not just Zapier and MCP routing
- You schedule from AI tools (Claude, Cursor, VS Code) via MCP, or from messaging apps via OpenClaw
- You publish to Telegram channels or groups
- You post LinkedIn documents (PDFs, presentations) as native LinkedIn document posts
- You manage 4-120 social accounts on a small number of clients (PostFast's per-account flat pricing is cheaper here)
- You want approval workflows, multi-user workspaces, and white-label workspace branding without paying for Metricool's Advanced or Custom tier
- Twitter/X is a core network and you do not want to pay $5/mo per X account on top of the plan price
- Your team is in the EU and you prefer EUR billing
Switching from Metricool to PostFast
Migrating between social media schedulers doesn't have to be complicated. Here's how to make the switch.
Switching from Metricool to PostFast is straightforward for the publishing side. Connect each social account to PostFast via OAuth, recreate the brand groupings as PostFast workspaces (PostFast supports up to 10 workspaces on Growth, unlimited team members), and use PostFast's Zapier or n8n integration to bulk-migrate scheduled drafts. Keep Metricool active for 30 to 60 days if you rely on its competitor analytics or ads reporting, since PostFast does not replace those , many teams run both side by side, using PostFast for publishing automation and the API, and Metricool as a reporting layer on top.
Researching more options?
See all Metricool alternativesFrequently Asked Questions
Common questions about PostFast vs Metricool, answered.
Is Metricool better than PostFast?
Metricool is better if your priority is analytics , competitor tracking, ads reporting, web/blog analytics, and Looker Studio integration are all things PostFast does not match. PostFast is better if your priority is publishing automation, a real public REST API, MCP and OpenClaw integrations, Telegram support, or flat per-account pricing without paying extra for Twitter/X. Many teams run both side by side: PostFast for the API and high-volume scheduling, Metricool for the analytics layer.
How much does Metricool cost vs PostFast?
Metricool charges by brand bracket on annual billing: Free ($0, 1 brand, no LinkedIn/X), Starter from $20/mo (5 brands) to $36/mo (10 brands), Advanced from $53/mo (15 brands) to $159/mo (50 brands), and Custom by contact. Twitter/X adds $5/mo per connected X account. PostFast charges flat per-account in EUR: €12/mo for 4 accounts (Starter), €29/mo for 12 (Creator), €49/mo for 30 (Growth), €99/mo for 120 (Pro), €239/mo for 500 (Enterprise). Whether one is cheaper depends on whether you have many small brands (Metricool wins) or fewer brands with more networks each (PostFast wins).
Does Metricool have an API?
Yes, but only on the Advanced plan ($53/mo annual minimum) and Custom. The Metricool API is delivered through Zapier, Make, and an MCP server rather than a public REST API with documented schemas , the practical use is automation triggers, not direct integration. PostFast offers a public REST API with full CRUD operations and documented endpoints starting on the Growth plan (€49/mo).
Does Metricool support Twitter/X?
Twitter/X is a paid add-on on every Metricool plan, costing $5/month per connected X account. The Free plan does not include X at all. Metricool's Starter plan only ships reduced Twitter/X analytics; full Twitter/X analytics require Advanced. PostFast includes Twitter/X publishing on every paid plan at no extra cost.
What is a brand in Metricool, and how does it compare to PostFast accounts?
A brand in Metricool is a business or client, and each brand can have up to one of each social network connected (one Facebook Page, one Instagram account, one X account, etc.). PostFast counts each connected social account separately , one Instagram account is one account regardless of which client owns it. If you manage many small brands with a couple of networks each, Metricool's per-brand bracket pricing is often cheaper. If you manage a few clients with many networks each, PostFast's per-account flat pricing wins.
Can I switch from Metricool to PostFast?
Yes. Connect your social accounts to PostFast via OAuth and start publishing immediately. Use PostFast workspaces to recreate Metricool's brand grouping. PostFast does not replace Metricool's analytics depth (competitor tracking, ads reporting, web analytics), so many teams run both: PostFast for publishing and API automation, Metricool for the reporting layer. The 7-day PostFast trial requires no credit card.
Does Metricool have a free plan?
Yes. The Metricool Free plan covers 1 brand, 20 posts per month, 30 days of analytics history, and AI social media assistant access , but explicitly excludes LinkedIn and Twitter/X. For most B2B users this makes the Free plan a starter rather than a permanent home. PostFast offers a 7-day full-feature trial with no credit card required.
Learn More
Explore PostFast features, integrations, and documentation.
Ready to try PostFast?
Start your 7-day free trial today. No credit card required. Connect your accounts and start scheduling in minutes.
Start Your Free Trial